Heldia
Coming soon Heldia for iPhone — manage your day between clients. Learn more →

No-show protection

Hold on to the time you set aside.

Heldia asks each client to confirm their appointment and secure it with a card. Courteous for them, reassuring for you, and nothing is charged when they arrive.

Start free How it works →

Free for up to 30 appointments a month. No card required to sign up.

Studio Nova

Sarah, please confirm your appointment

Haircut & colour Sat 14 Nov, 14:00

To keep this time for you, Studio Nova asks for a card. You'll only be charged €20 if you miss the appointment without cancelling 24 hours ahead.

Confirm and secure

The confirmation your client receives

For hair salons, nail and lash studios, personal trainers, therapists, clinics and entertainers — anyone whose income lives in a calendar.

How it works

Four steps, and then it runs itself.

  1. 01

    Create your account

    Sign up, then add appointments in the Heldia app or bring in the ones you already have from Google Calendar or Microsoft Outlook.

  2. 02

    Set your policy once

    Your fee, a grace period, and how late someone can still cancel.

  3. 03

    Your client confirms

    A courteous email in your business's name. They secure their time in under a minute.

  4. 04

    Nothing awkward afterwards

    If they came, the hold is released. If they didn't, you apply your fee with one click.

iPhone app

Heldia, in your pocket.

Between clients, check who has confirmed and settle the last appointment, without opening a laptop.

  • See who has confirmed

    Today's appointments and their status at a glance.

  • Mark who came

    Their card hold is released the moment you do.

  • Apply a fee in one tap

    If someone didn't come, settle it right there.

Coming soon to the App Store Same account as the web version.

Today

Saturday, 14 November

09:30
Sarah Johnson
Haircut & colour
Card held
11:00
Marcus Lee
Personal training
Awaiting
14:30
Emma Brown
Lash refill
Attended
Mark attendance

Built on trust, on both sides of the booking.

Your fee, your bank

No-show fees are paid into your own Stripe account. Heldia doesn't take a percentage.

Card details stay with Stripe

Payments run through Stripe. Heldia never stores your clients' card numbers.

Agreed up front

Clients see your policy and agree to it before they secure their booking. No surprises later.

Pricing

Free to start. Fair when you grow.

Starter

Free

For getting started.

  • 30 protected appointments a month
  • Email confirmations
  • One policy for all appointments
Start free

Pro Recommended

€19 / month

For a full calendar.

  • Unlimited protected appointments
  • Reminders and automatic resends
  • Rules for individual appointments
  • Your logo on client emails
Start Pro

$19 / month outside the EU. Cancel anytime.

You might be wondering

Will asking for a card put clients off?
The email explains why, in your business's name, and nothing is charged when they arrive.
Where does the no-show fee go?
Straight to your own Stripe account. Heldia doesn't take a percentage.
What if the appointment is weeks away?
Your client gets a heads-up first, and is asked for their card in the week before the appointment.

Fewer empty chairs, starting this week.

Start free